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Educational Session Descriptions

Thank you for taking a look at our proposed educational session descriptions.  We are still in the process of refining the detailed times when these sessions will occur, and which will repeat, however, this should help you understand what content we are planning for 2019.

We will kick off the conference with some awesome general sessions and keynotes on Day 1, followed by 2 days of educational breakout sessions and workshops, covering TravelClick, an Amadeus Company and Amadeus-Hospitality domains.


Whether your focus is Marketing and Distribution, Guest Interaction, Operations, or a combination, we’ll have plenty of content to support your business goals. And of course, if you’d like some more specific one-on-one time, we can set that up during registration!

e-commerce – Online automation from prospecting to proposal Look at different ways to expose your property to attract group business today using tools like RFP management (MeetingBroker) and online booking.
The Future of Group e-Commerce Learn the value of online distribution and event automation software to help give power to the planners while saving your staff time. 
Driving Success with Improved Rate ParityTake control of your property’s rate parity performance with research and findings from the Demand Services Team. We’ll explain how to diagnose rate parity issues and share best practices.
Designing a Successful Guest Loyalty ProgramNeed help launching a loyalty program? We’ll outline the framework you’ll need for crafting a successful guest recognition and rewards program for your hotel.
Data-driven Hotel Marketing 101Learn how to leverage data to drive more effective marketing campaigns. Digital media experts will demonstrate how to leverage competitive data to drive higher return on ad spend.
Data-driven Hotel Marketing 201In this expert-level course, we’ll explain how to use competitive insights to shape your hotel marketing strategy and why timing is important to drive higher returns. 
e-Commerce Best Practices for Driving Direct Bookings through brand.comIf you’re struggling to compete with OTAs for direct bookings, this session is for you. Our e-commerce experts will explain how to position your website and booking engine to maximize revenue through your highest profit channel.
Personalizing the Guest Experience with Intelligent e-CommerceOur e-commerce and guest management leaders will share practical tips on how to personalize your online experience  to drive increased revenue.
The True Cost of PaymentsHow are companies managing payment systems? We’ll explain the results of our 2018 report, and propose ways to overcome fear associated with innovation, implementation, cost, and data security. 
Central Reservation Systems PanelJoin our panel of hotel CRS experts as they share insight on how to find the best solution for your business. Audience questions are encouraged.
The Evolution of Security Culture:
Preparing for the Change
Safety and security are top of mind for hoteliers around the globe.  Hear why the employee safety device (ESD) is becoming an industry standard, and why you should invest in technology to enhance your staff safety.
Anticipatory Service:
Prioritizing Your Tech Investments
Innovators explain why balancing guest facing and staff facing technology is so important this year, and how to justify the budget spend to ensure you can execute on your brand promise.
Service Optimization Essentials:
A New Desktop Experience
Get a sneak peak at the new Service Optimization desktop experience in development. 
The Age of Guest Data:
Emerging Trends for
Guest Personalization
We asked – you answered. We’re sharing the results of our most recent market study on guest personalization. Learn how to leverage the knowledge to enhance your own service offerings. 
The Data Breach:
An Amadeus Road to Better Data Security
Security breaches. Malware. GDPR. Data protection is a serious concern in our industry, but we’re taking action to create a safer and more secure environment for our customers. 
The Integrated Hotel:
Next Steps Toward Integrated Building Management
This partner roundtable will propose ways to invest in your building integrations to prepare for the next age of technology. 
Housekeeping:
Why Your Room Attendants Affect ADR Most
Learn how room attendants impact ADR and hear best practices for improving room readiness and cleanliness scores. 
Tuned In to the Future:
An Amadeus Look Forward
See the Amadeus Service Optimization roadmap firsthand and provide feedback on what challenges you have and how you’re tackling them today. 
Empowering the Full Service Sales & Catering PropertyYour needs are constantly evolving. Share insight about your current day-to-day challenges and market problems that are top of mind in your area.
Driving Group Success at the
Management Company Level
See the roadmap for Amadeus Sales & Event Management across the entire portfolio and share your feedback and what you would like incorporated, especially in the select and focus service space.
Interactive Reporting
(Demo with Q&A)
Reporting and Analytics are two key reasons companies invest in sales and events systems. Come share your thoughts on where Amadeus can bring business intelligence to help you better manage your business.
Customer Success Story:
Managing Your Full Service Sales & Catering Portfolio
Hear best practices from your peers when it comes to using the Advanced Module, the value they’ve derived, and the top learnings from their implementation.
Customer Success Story:
Sales & Catering at Alternate Venues
The Advanced Module isn’t just for hotels. Hear how other venues are using the extensive functionality to manage all kinds of events.
Customer Success Story:
Sales & Catering at Independent Hotels
Sales and catering at an independent hotel has its own unique benefits and challenges. Real customers explain how they use the Advanced Module and tips they have for new users. 
The Realities of Combining Your Properties into One Sales & Catering OrgFor the first time, all of your properties can exist in one organization. Hear from real users the value they’ve seen, how they are using the solution, and challenges they faced as they embarked on this journey.
Introduction to the Standard and Essentials Modules of
Amadeus Sales & Event Management
Join us as we demo our new Standard and Essentials Modules, designed specifically for guest room only and select service properties. 
Migrating to the Latest Sales & Catering SolutionChanging technology can be hard – but it doesn’t have to be. We’ll share how to alleviate concern within your organization and the new functionality you’ll be able to access when you move to Sales & Event Management.
Delivering on Group Experience PersonalizationUnderstanding the value of group personalization is the first step. Learn how to take group personalization to the next level at your property to delight customers and inspire repeat business.
Training
Advanced Module Reporting
Deep dive into Amadeus Sales & Event Management – Advanced to explore the new reports as well as customizable features to truly get the information you need to make informed business decisions.
Training
Advanced Module Mobile Tips & Tricks
With the Advanced Module, you have access to your data anytime, anywhere. Learn how to use the app and how it can save you time in your day. 
Training
Advanced Module Lead Management
Overwhelmed by RFPs? Here are some tips for improving your lead management to remove stress, save time, and help you respond more quickly to win the business.
Training
Advanced Module PMS Integrations
The Advanced Module integrates with 8 different hotel PMS systems. Learn more about the benefits of the PMS integration and how the integration works.
Training
Advanced Module Merge Documents
Learn how to configure your merge documents to your liking, saving you more time and providing professional documentation every time. 
Training
Advanced Module Taxes
Tax codes can be tricky. We’ll answer your questions, provide tips, and share how to best configure your system for your local tax codes.
Training
Advanced Module Packages
Packages are more in demand than ever before with people having less time to pore over menus and options. We’ll show you some new functionality in beta, as well as best practices for building and implementing packages today.
Training
Advanced Module User Management
The Advanced Module has new user management functionality to make changes and additions even easier. We’ll show the new functionality and answer any questions you have. 
Amadeus Hospitality Diagramming CompleteHelp break down the barriers to delivering the group experience from start to finish with diagramming.